Years ago the Alzheimer’s Association lent its logo to a flyer I mailed to neighborhoods in Seattle, advertising my workshops on caring for aging parents. I was pleased, thinking it gave me the credibility that would convince people to attend.
Wrong. Within days I was deluged by calls (probably fewer than a dozen, though it seemed like hundreds) from people demanding, angrily, to know why I thought someone with Alzheimer’s disease lived at their address??
Apart from that one small logo, nothing else on the flyer mentioned Alzheimer’s.
I’m reminded of this misplaced hysteria by an article in the Minneapolis Star Tribune last week.
“In the face of overwhelming opposition from residents in an upscale community called Stonemill Farms in eastern Woodbury, plans for a 45-unit assisted-living facility for people with Alzheimer’s disease and other forms of dementia have been put on hold.”
The neighborhood’s worst fears were over “safety concerns for our children,” suggesting demented residents would do bizarre and dangerous things to their kids. Others worried about lowered property values and whether people with brain injuries would live there.
Anyone who knows how a high quality dementia facility is run (Ecumen, the proposed operator of this facility, has a track-record of exceptional services to older
adults) knows these fears are unfounded. It’s “NIMBY”-ism (“NOT IN MY BACK YARD”) at its worse, where ignorance and uninformed gossip create a firestorm that stops the development of high quality care.
If this happens where you live, check out the reputation of the outfit that proposes to build, and if it isn’t excellent, fight it. But in the long run, consider this:
- Nearly 80 million baby boomers are nearing old age today (compared to 35 million in today’s WWII generation)
- People 85 and older are the fastest growing segment of the American population
- Almost half the people who reach 85 have Alzheimer’s disease
- Someone is diagnosed with Alzheimer’s every 70 seconds.
We need more small, high quality dementia care facilities for older people in our neighborhoods, not fewer. Those of us who want to “age in place” and live near our relatives and friends who require residential care will far prefer to have them next door or down the block. Developing many more care options in our communities is just one way our society is going to change dramatically over the next fifty years because of our demographic imperative.